About Us

OUR VISION AND MISSION

Our vision is to become a leading provider of solutions that prevent and respond to modern-day security threats, making the world a safer place.

“KEEPING PEOPLE SAFE”

With evolving threats to public safety our mission is to develop advanced solutions which will enable governments,

law enforcement, intelligence agencies, and business enterprises, to enhance public safety. Flexibility is an integral part of the group’s DNA; and our seasoned experts continue to develop and integrate new technologies that will meet the evolving threats, which will enable governments, law enforcement and intelligence agencies, as well as business enterprises, to protect and enhance public safety.

We pride ourselves on operating to the highest ethical, safety and regulatory international standards and are committed to making a positive contribution to all the communities and countries in which we operate.

The Avnon Group - A Leading HLS Company

Founded by Tomer Avnon in 1990, the Avnon Group is a leading provider of turnkey solutions and technologies for governments, Homeland Security (HLS) agencies, Law Enforcement and Special Units in the defense and HLS  sectors. Operating in over 60 countries, we are dedicated to providing our clients with customised national-scale solutions to meet their specific threats and operational requirements. We believe that a vital part of public safety is helping our clients to make the shift from responding to events to anticipating and deterring threats before they occur. The Avnon Group’s companies are backed by experienced security & technology experts with decades of combined operational and field expertise in the cyber, defense and homeland security (HLS) sectors. Each company has a dedicated team with a strong understanding of their respective markets’ needs, operational requirements and available technology solutions.

THE AVNON GROUP OPERATES IN FOUR VECTORS
■ Turnkey Solutions
■ Technology
■ Manufacturing
■ Venture Capital

BOARD OF DIRECTORS

TOMER AVNON, FOUNDER & PRESIDENT

Tomer Avnon, has proven experience in building companies from ground zero with a successful track record in delivery & execution of large-scale projects. Tomer Avnon established his first company TAR IDEAL CONCEPTS 28 years ago, with the goal of bringing the latest technologies and solutions to the IDF. Adopting the civilian marketing concept of “One Stop Shop” for the HLS market the Avnon Group provides turnkey solutions to over 60 countries.

  • Former Israeli Defence Force (“IDF”) Special Forces veteran, with proven experience in establishing companies and delivering and executing large-scale projects in HLS and Defence sector.
  • Founded first company, Tar Ideal Concepts, in 1990 with the goal of bringing the latest technologies and solutions to the IDF.


STACY DOTAN, CHIEF MARKETING OFFICER, BOARD OF DIRECTORS

Originally from the UK, Stacy moved to Israel in 1990, and joined the Avnon Group in 2012. Her focus is on positioning the Avnon Group as a leading global integrator, in addition to the branding and image of the Group. Together with her marketing team, Stacy is responsible for the development and implementation of the marketing strategy and roadmap for the companies. She is in charge of lead generation and market penetration through digital campaigns, exhibitions and PR. Before joining the Avnon Group, she held several marketing positions in the defence and hi-tech industry and has vast experience in creating content, marketing strategy, campaigns and business intelligence for both start-up and well-established companies.

AVIAD GRINFELD, CFO

  • Former IDF Infantry
  • Joined Avnon Group in 2015
  • Member Board Of Directors 
  • Chairman of Board of Directors at COMPARTS Ltd
  • Previously held the position of Chief Credit Officer & Director Business Dev. at Leumi International Bank
  • BA in Economics and Business Management and a Master’s Degree, Law from Bar Ilan University

AVIAD MATZA, CEO OF TAR IDEAL & SALES DIRECTOR OF AVNON GROUP
Aviad has been with TAR from 2008, and in 2014 became the CEO. Aviad has vast experience of opening new markets and creating new sales distribution channels and a network of agents worldwide. Aviad has successfully led several technology collaborations that have enabled TAR to compete in a wide range of HLS & defense arenas.

  • Former IDF Special Forces
  • Joined Avnon in 2000 as a local sales representative, subsequently, International Sales Manager and VP of Sales
  • Vast experience of opening new markets and creating new sales distribution channels and a network of agents worldwide
  • Appointed CEO of TAR division in 2014

ADVISORS

MR. BUKY CARMELI

Former, Director General of the Israeli National Cyber Security Authority | Former CEO of Sphera Systematic Hedge fund, part of Sphera, the largest Israeli Hedge Funds management group (>$1B AUM) | Former Head of M.O.D. cyber and technology defense authority. Published several academic articles in cyber arena. | Ex-Officer at one of IDF’s elite technological units. | Entrepreneur and founder with over 30 years of experience in leading of large C5I research and development teams. | Vast experience in research, development, implementation and practical execution of mathematical algorithms for capital market trading. | Engineer, Bachelor of Science in Electronics and Computing (B.Sc.) from Ben-Gurion University; Wide knowledge and experience in parallel and super computing engineering.

MR. SHMUEL TZUKER

Retired from the IDF as a Brigadier General. His expertise lies in his indepth knowledge of the international defence industry.

In 2011, Zucker became the Ministry of Defence deputy director general and Procurement and Production Directorate head where he commandeered complex operational tasks, planning and coordination with civil, military and public entities.

MR. DANIEL HADAD

Served as a Brigadier General as the Head of the Operational Headquarters / Secretary of the Minister of Public Security. Yair previously commanded the Galilee Front Command ,served as an advisor to the Inspector General and was Head of Operations Branch at GHQ,  Yair has extensive experience advising and consulting both private and government held companies in the fields of security, strategic planning, safety and more.

MR. DANY PIZEN

Dany joined the Avnon Group in 2019 as Senior VP Business Development.

Danny has over 30 years’ experience in the HLS industry specialising in HLS security Projects, tele-communications and CCTV, as a  Senior Business  Development,  Marketing &  International  Sales. 

  • Former IDF Command & Staff College ( Lieutenant Colonel)
  • Former SVP Global Biz Dev at mPrest.
  • Former VP : East EU & CIS Marketing at Magal Security Systems Ltd
  • SVP at Baran Group
  • Exec. VP of Int. Sales at COOM-IT
  • Experienced in developing new markets and expanding venues for some of Israel’s leading HLS companies. 

KEEPING
PEOPLE SAFE

GOVERNANCE

The Avnon Group is a privately held homeland security company specializing in turnkey solutions for the defense and security markets.
Client orientated, the group is led by TAR Ideal, a successful trading company. We have also  adopted TAR’S One Stop Shop Concept allowing us to deliver turnkey solutions.

Working in complete synergy, the companies within the group develop, manufacture and market technologies in Cyber, UAV’S & drones, Military police equipment and training, intelligence solutions and products to meet our customers’ requirements from A-Z.